Canada’s Quebecor to pull its ads from Facebook, Instagram

Quebecor said on Wednesday it will pull its ads from Facebook and Instagram, following Meta Platforms’ decision to stop access to news on the platforms in Canada over a law requiring payments to local news publishers.

The “Online News Act”, or House of Commons bill C-18, introduced in April last year laid out rules to force companies such as Meta and Alphabet-owned Google to negotiate commercial deals and pay news publishers for their content.

Google and Meta previously said they would block access to news articles in Canada if the legislation is passed.