Can the new devices in the ‘S’ family by Samsung take over pricey iPhones?

NEW DELHI: South Korean giant Samsung that celebrated 10 years of the existence of its Galaxy ‘S’ series by unveiling 3 premium devices in San Francisco on Wednesday, has followed Apple’s footstep when it comes to pricing.

On why new iPhone sales did not pick up and the revenue from the devices was down 15 per cent from last year, Apple CEO Tim Cook last month admitted the customers are holding on to their older iPhones a bit longer than in the past.

The new iPhones are costlier than the previous generation, making it unaffordable to the larger masses in emerging markets like India.

An all-segment player, Samsung is still holding its turf in the premium segment despite tough competition coming from Huawei devices.