Can Spotify woo 400 mn Android users in India?

New Delhi: The music streaming market in India is thriving. After clocking one million users in India within a week of its launch, Swedish music streaming giant Spotify is giving tough competition to rivals like Apple Music, Gaana, JioSaavn and Amazon Music.

The question is: Does it have the potential to become a favourite of over 400 million smartphone users in the country?

According to a report by Deloitte and Indian music-industry body IMI that came out last month, the audio and video OTT market in India is valued at around $280 million. The evolving audio OTT market provides nearly 150 million monthly active users access to millions of soundtracks across platforms.