Can Reliance become a formidable player in affordable laptop segment with JioBook?

NEW DELHI: Mukesh Ambani-owned Reliance Retail continues to bolster the device ecosystem to support Jio’s telecom network. Quickly after the 4G feature phone launch, JioBharat, Reliance Retail launched its new JioBook laptop at an aggressive offer price of Rs 16,499.

Notably, this is the company’s second attempt in the laptop/notebook market of the country. It initially tested the waters with the JioBook (2022) to gauge consumer interest. However, that did not see much success, partly owing to weak marketing efforts and weak hardware specifications vis-a-vis Windows laptops.