Can Facebook’s $1 bn plan to pay internet personalities help it regain lost fame?

PARIS: Like internet personalities the world over, Kenyan TikTok comedian Mark Mwas was intrigued when Facebook announced a $1 billion plan to pay content creators like him.

But the 25-year-old, whose following surged past 160,000 as entertainment-starved Kenyans flocked to the app during the pandemic, is sceptical that fans would follow him to the older social network.

“In our market, Facebook is kinda old-fashioned,” said Mwas, who posts skits about campus life in a mixture of Swahili, English, and Sheng slang.