CAIT to move court if online firms carry on discounts flouting FDI rules

Seventy per cent discount on home appliances, 50 per cent cashback on a new mobile phone, countless offers on fashion and home decor — nothing much seems to have changed two weeks after the new foreign direct investment (FDI) rules in e-commerce were enforced.

Deep discounts continue on online marketplace giants Flipkart, its subsidiaries Jabong and Myntra as well as Amazon India.

All these firms had said they restructured their business in India just to become compliant to the new rules, which categorically said that these platforms cannot influence pricing to increase sales.