ByteDance’s Douyin teams up with Alibaba’s Ele.me in mini programme push

BEIJING: ByteDance’s Douyin and Alibaba-owned Ele.me said on Friday they have agreed on a collaboration that will see the food delivery app establish a presence on Douyin, as the Chinese short video app builds its ecosystem.

Ele.me would be one of the biggest players to date that Douyin, the Chinese equivalent of TikTok, has brought into its mini-programme platform that it launched some two years ago.