ByteDance digs deep; second corporate entity in India soon

NEW DELHI: ByteDance is setting up a second corporate entity in India, as the Chinese multinational internet technology company looks to deepen its roots in Asia’s third-largest economy, among its most active markets globally.

The new entity, according to two sources with knowledge of the developments, is likely to provide Information Technology and IT-enabled services support to all of ByteDance’s platforms worldwide, including in India.

It will also include working on content generated across its various platforms, issues that the startup has been facing across geographies. An email sent to ByteDance spokespersons in India, on Saturday evening, did not elicit any response till the time of going to press.