Byju’s slashes course fees by 30-40 per cent, ups sales incentives by 50-100 per cent

Edtech firm Think and Learn — owner of Byju’s brand — has slashed course subscription fees by 30-40 per cent and hiked sales incentives by 50-100 per cent, according to sources.

Byju’s Founder and CEO Byju Raveendran, who has started handling the company’s daily operations, in a meeting with 1,500 sales associates and managers, has announced change in sales strategy inclined towards scalability and flexibility.

“The annual subscription for the Byju’s Learning App is now available at a yearly early price of Rs 12,000 (inclusive of taxes), while Byju’s classes and Byju’s Tuition Centres (BTC) are priced at Rs 24,000 and Rs 36,000, respectively, for a complete year of classes,” sources privy to the development said.