Business messaging, WhatsApp engines of growth in India: Meta India head
By
Biju Kumar
NEW DELHI: Business messaging and WhatsApp are the next engine of growth and key priority for Meta in India, its top executive said exuding confidence that the company is “just getting started” given the “immense headroom” here, as more businesses digitise and transform.
Businesses across the board are innovating and using WhatsApp to reach new audiences with sectors such as banking, e-commerce, gaming and small businesses taking the lead, Sandhya Devanathan, Vice President, Meta India, said.