Business as usual for Chinese phone makers in India

New Delhi: Eight years since their foray into India, top Chinese smartphone brands are too deeply entrenched in the world’s second largest market to see any significant impact on their businesses despite intense government scrutiny, said market trackers.

While the lack of alternatives—four Chinese brands are in the top five with an 80% share—is likely to largely protect their market position, any financial restrictions cutting their operating expenses could create short-term problems. These Chinese brands though realise that India—the world’s second largest market—is too important for them to exit, especially after having invested top dollars in manufacturing, distribution and retail networks, and research, experts added.