‘Bullish’ on enterprise sales, Dell focusses on premium, ultra-slim segment in laptops

Computer-maker Dell will focus on the premium, ultra-slim segment of PCs in India and is “bullish” on its enterprise business.

“It is a growing part of the market. If you look at where we are placed , in the high-price band category, which cuts across ultra-slim (greater than $800), we are number 1 in the commercial segment. For us, it is important to maintain that lead and grow incrementally,” Vivekanand Manjeri, Brand Director, Client Solutions Group, Dell India, told BusinessLine.

The company on Friday launched what it claimed is the world’s smallest 14-inch ‘2-in-1’ laptop (with a touchscreen), the Latitude 7400 2-in-1.