‘Build your own tech, you’ll never be cool by association’

Mumbai: For Indian companies, building own technology capability will be the defining development of the next decade, Microsoft CEO Satya Nadella said on Monday. “The most interesting and important consideration is you have to build your own tech capability,” Nadella, who is on a three-day visit, said at the Microsoft Future Decoded Summit in Mumbai. “Whenever I speak to CEOs in other industries, I always say you will never be cool by association. Just because you do a press release with us you are not going to be cool. You have to build your own tech capability – (this) will be one of the most defining things in the next decade.”