BSNL’s new CMD, Pravin Kumar Purvar says that it’s time to start monetising content

NEW DELHI: Bharat Sanchar Nigam Ltd.’s (BSNL) new CMD, Pravin Kumar Purvar, said that it’s time to start monetising content services.

With content consumption in India growing at a tremendous pace, it’s high time to evolve into pay-per-view model for content consumption said BSNL’s newly appointed Chairman and Managing Director, Purvar during a panel at the ongoing India Mobile Congress, 2019.

“Any telecom operator providing content services cannot bring all the content in a single platform on a free basis, today in India most of the content is being delivered for free. I think the model has to evolve where the content should be monetized,” said Purvar.