Broadcasting sector: Regulation needed, not management

In January 2020, broadcasters approached the Bombay High Court after the Telecommunications Regulatory Authority of India (Trai) notified an amended New Regulatory Framework which includes a New Tariff Order (NTO) for the sector. The broadcasters contend, inter alia, that because of TRAI’s prescriptive channel pricing rules outlined in the NTO, they are unable to earn revenues from consumers and have to rely on advertising revenue, affecting the quality of TV content they produce.