Broadcasting Bill: Cable TV like regulation to affect OTTs growth, say experts

The government’s move to regulate OTT video streaming apps like Netflix, Disney+Hotstar, SonyLiv, etc., under the Broadcasting Services (Regulation) Bill, 2023, could affect content innovation and autonomy, derailing the growth path, experts said. Content on OTTs works on a “pull model”, wherein consumers choose the content. As such, any stringent programme and advertisement codes might lead to content censorship and affect the audience experience.

Another area of concern experts cite is whether the government will bring in a pricing regime for OTT content, much like it has for television channels.