Broadcasters see value in new channel launches despite covid

NEW DELHI: The setback to the television industry and viewers’ shift to digital platforms notwithstanding, broadcast companies still see value in new channel launches.

Zee Entertainment Enterprises Ltd is out with two new channels — lifestyle channel Zee Zest and Marathi music channel Zee Vajwa.

Dangal, the channel owned by Enterr10 Television Network has expanded its footprint into the south Indian market with the launch of Dangal Kannada, close on the heels of its Bhojpuri offering Enterr10 Rangeela.