Broadcast authority teams up with global peers for better audience measurement

The Broadcast Audience Research Council (BARC), which is India’s authority on television ratings, has partnered with three international agencies to improve audience measurement for digital media.

“BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) will collaborate on future audience measurement initiatives, including the development of common technical standards and operational processes, in order to benefit the existing currency services that each member operates in their respective market,” BARC said in a statement on Wednesday.

The four founding nations collectively account for a total population of over 1.5 billion and represent a combined advertising spend of $78 billion (15 per cent of the worldwide total).