Bringing the in-store experience home with conversational e-commerce
We must first understand the processes taken to get here to comprehend how AI has impacted e-commerce. The benefit of shopping in person used to be that it was more convenient; a personal shopper will assist you in finding what you need. But now, compared to brick-and-mortar stores, the e-commerce portion of stores today house a far greater number of goods and services than were ever available in person. Instead of waiting for availability at a physical shop, you can order online and have your product delivered to you. This allows shops to offer their customers a far more considerable wealth of products as they don’t have to worry about storage space or customers not finding the exact product they want. Through this, we see how from 2019 to 2020, e-commerce sales rose from $156.39 billion to $206.66 billion, a 32.1 per cent increase in a year.
Customer expectations are changing, especially post-pandemic. Convenience reigns supreme, with customers preferring minimal waiting times to get their hands on the product they want.