Breezy start to ecommerce festive sales, 28% growth in first 2 days

The ecommerce festive season sales that started on Friday have seen volume growth of 28% in the first two days compared with last year, according to data from ecommerce enablement firm Unicommerce.

The data do not include smartphone sales.

Unicommerce said personal care, which includes products like lotions, hair dyes, lipsticks, cosmetics, creams, deodorants, and bath soaps, was the fastest growing segment with a more than 70% increase in order volumes in the first two days.