‘Breaks my heart’: Grofers founder replies to ‘hate’ over 10-minute delivery

Grofers founder Albinder Dhindsa on Saturday took to social media to counter the hate he and his company received, over the company’s new under 10-minute grocery delivery scheme. The promise to deliver groceries under 10 minutes received flak on social media as people questioned whether groceries are required in such an emergency.

Dismissing allegations that this will create more pressure on Grofers’ delivery officials, Dhindsa said Grofers has such mechanism in place that even if the riders drive at 10kmph, they will be able to deliver within 15 minutes. Such is the network and density of stores.