Brands driving digital campaigns to increase consumer engagement

As India is witnessing an extended shutdown due to the coronavirus pandemic, prominent brands, including BookMyShow, Ferns and Petals, among others, have bolstered their digital engagement to cheer the customers. From redesigning logos to driving digital campaigns, brands are adapting to the situation by driving sensitive campaigns to keep consumers’ spirits up and alive.

Some of the campaigns run by popular brands include

IndiaCraftingMemories

Fevicreate, a platform by Pidilite industries has partnered with Momspresso, UGC platform to launch an initiative #IndiaCraftingMemories on Instagram that aims to spur families on to create memories with their kids through fun crafting activities while families are homebound.