Brands begin pushing sales via own websites

NEW DELHI: Direct-to-consumer brands selling online saw a 77 per cent growth in order volumes year-on-year during the festive season while selling directly from their websites. In comparison, e-commerce platforms like Amazon, Flipkart, and Snapdeal saw a lower 60 per cent volume order growth this year, a report by Unicommerce, an e-commerce SaaS platform, said.