Brandgenuity to handle ChuChu TV’s licensing in North America

ChuChu TV, one of the most popular kids channels on YouTube, and its master licensing agency Dream Theatre, have roped in Brandgenuity as ChuChu TV’s agent in North America for licensing.

With 23 billion views and 36 million subscribers, ChuChu TV dominates preschool entertainment on YouTube.

Jiggy George, founder and CEO, Dream Theatre, said that Brandgenuity’s passion for ChuChu TV’s mission, and expertise in building strategic licensing programs, was what the two companies were seeking. “Above all we were looking for ingenious ideas and big thinking as we all enter this new territory of digital property expansion,” George said.