Brand, influencers hunt for a new way to ‘like’ Instagram

BENGALURU: It has been just over a week since Facebook-owned Instagram removed the “like” feature on the popular photo and video sharing platform, and influencers and advertisers in India are trying to find new ways to collaborate with brands.

Marketing experts said it would bring in more transparency to the influencer ecosystem and enhance content on the platform. However, some have also argued that it may increase the number of fake influencer profiles, an ongoing menace globally.