BPL returns to Flipkart to sell consumer electronics

KOLKATA: Amazon exclusive consumer electronics maker, BPL India has decided to sell through Flipkart in a bid to reach out to newer consumers and also accelerate growth rate at a time when consumer spending on white goods is slowing down.

With this, BPLNSE 1.08 % will now sell through both Amazon and Flipkart who together control over 80% of online sales of consumer electronics in India.

BPL India’s chief operating officer Manmohan Ganesh said there is a difference in buyer profile in Amazon and Flipkart. For instance, in Amazon more premium products sell well and that too from urban consumers while Flipkart is strong in television category and that too in tier II and III markets, he said.