Boycott China: Xiaomi more Indian than local handset companies, says India MD

New Delhi: The border faceoff with China has angered Indian consumers and Xiaomi is facing a backlash on social media, but it hasn’t hurt the smartphone market leader’s sales and is unlikely to hit business in the long term, the company’s India MD said.

“If you look at the last few weeks, has there been a backlash against companies from a particular country or a region? Definitely yes…It started happening somewhere in the middle of the lockdown. And I totally understand that people are angry,” Xiaomi’s Manu Jain told ET in an exclusive interview.

Jain added that this got aggravated by the recent ‘geopolitical situation’.

“Of course, there’s a backlash on social media… a mob mentality, which we are facing. But will it impact our business? I don’t think so,” he said.