BOYA files plea against e-tailers for selling fakes

Bengaluru: Shenzhen Jiayz Photo Industrial Ltd, the Chinese owner of BOYA wireless microphones and accessories, has filed a petition in the Delhi High Court aga-inst Flipkart, Amazon India, Paytm Mall, Tata Cliq and Snapdeal for allegedly selling fake versions of its products.

The firm moved the court against 46 entities, including e-commerce firms and their sellers. According to the petition, the e-commerce platforms were duping customers by selling fakes of BOYA products, harming the brand’s reputation and goodwill following growing customer complaints.

Mint has reviewed a copy of the petition. At the first hearing last week, the HC passed an ad interim injunction, barring entities from selling the products on e-commerce sites.