BookMyShow invests in Pune-based payments technology company AtomX

Online ticketing portal BookMyShow has made a strategic investment in AtomX, a Pune-based payments technology company. With this investment, BookMyShow will be able to provide customers an enhanced cashless experience for on-ground events. The company also hopes to further strengthen its position in the market for out-of-home entertainment across ticketing, producing and managing on-ground operations for live entertainment experience through this investment.

Commenting on the investment, Abhilash Gowdara, Founder & CEO, AtomX, said, “We are looking to unify both online and offline payments, enabling live entertainment events to accept contactless bank issued cards beyond our close loop tags which offer users multiple options to tap and pay at all our live events.”