BookMyShow adds safety shield tag for safe movie-watching experience

With many cinema theatres set to re-open later this month, online ticket booking platform BookMyShow (BMS) has added a new safety shield tag to help create awareness about the various safety and hygiene measures available across various properties listed on the platform.

The ‘My Safety First’ safety shield tag has been rolled out across BMS’ web and app platforms in collaboration with cinema partners all over India.

Created using BMS’ robust consumer and data analytics, this safety shield feature will highlight the best practices being followed by all cinemas across India, according to a statement.

It will list various safety indicators available across every cinema listed on the platform such as in-cinema seat distancing, thermal screening, contactless security check, availability of hand sanitisers, and daily temperature check for staff members, among others.