Booking.com to focus on Tier-II, -III cities

Online travel platform Booking.com plans to focus more on Tier-II and -III cities in the coming days, to further expand its reach in the Indian market.

“For some time, our focus has been on Tier-I cities; however, as we are getting lot of attention from Tier-II and -III cities as well, there would be more focus on them this year,” said Gillian Tans, CEO, Booking.com.

In its efforts to increase supply, the company is reaching out to more hotels and alternative accommodations in the country, she added. Keeping in line with the global trend, the alternative accommodation segment of the Amsterdam-headquartered company is growing faster than the hotels segment in India too.