Bolo Indya partners ministry of Ayush to drive mass awareness on Ayurveda and Yoga

Homegrown social live streaming platform Bolo Indya has partnered with the ministry of Ayush to drive mass awareness for traditional Indian systems of medicines such as Yoga, Ayurveda, Unani and Siddha to promote healthy living amongst India’s internet users. Through this collaboration, more than 10 million Indians are expected to be reached in the next 12 months, a statement said.

Bolo Indya will promote various initiatives of the ministry around healthy living and will help well-known Yoga practitioners live stream their yoga training sessions on the platform, a statement said.

The partnership will also drive mass awareness around the newly launched 24/7 helpline number by the Ministry of Ayush – 14443 to support the people and address all their queries for healthy living, it added.