Bollywood actor Lara Dutta partners with FirstCry to launch kids fashion label

Actor Lara Dutta Bhupathi has launched a children’s clothing and accessories brand called Arias Kids in partnership with the babycare products platform FirstCry.

These products will be available only on FirstCry’s online platform and its 650 retail stores across India. The brand name is linked to Bhupati’s daughter Saira – it spells her name in reverse.