Body spray brand apologises for controversial ads after online outrage

Body spray brand Layer’r Shot has apologised for its two controversial ad campaigns, which had last week triggered outrage over social media and other media platforms for “promoting gang rape culture”.

However, Layer’r Shot, owned by Gujarat-based Adjavis Venture, said the two advertisements were aired “only after due and mandatory approvals”.

“… we never intended to hurt anyone’s sentiments or feelings or outrage any women’s modesty or promote any sort of culture, as wrongly perceived by some,” Layer’r Shot said in an instagram post on Monday.