boAt withdraws sponsorship for Canadian Punjabi singer Shubh’s India tour

Consumer electronics company boAt on Tuesday said it has decided to withdraw sponsorship of Canada-based Punjabi singer Shubh’s upcoming tour to India over certain remarks he made earlier this year.

“At boAt, while our commitment to the incredible music community runs deep, we are first and foremost a true Indian brand. Therefore, when we became aware of the remarks made by artist Shubh earlier this year, we chose to withdraw our sponsorship from the tour,” the company said in a post on social media platform X.

Bhartiya Janata Yuva Morcha has raised objections claiming that Shubh allegedly showed support for Khalistanis by posting a distorted map of Kashmir.