boAt joins cult.fit to launch at-home workout programme to promote fitness

Homegrown audio brand boAt on Monday joined cult.fit to launch ‘Fitness Xtended’, an at-home workout programme to help achieve fitness goals.

It will be a six-week programme with a mix of yoga, strength, conditioning, and HIIT workouts created by some of the most well-known fitness and lifestyle coaches, including Suvini Mehra, Naveen Sharma, Carolyn Theresa Simon, and Niran Ponnappa.

“By customising workout routines and run plans, our smartwatches enable users to move beyond basic activity tracking and advance in their fitness journeys,” said Siya Wadhawan, a Brand Manager at boAt.