Black Friday online sales in US to hit record despite high inflation: Adobe Analytics

US online spending is expected to set a record for Black Friday, according to Adobe Analytics, as steep discounts lured consumers against the backdrop of high inflation, kicking off the year’s biggest shopping event on a strong note.

Initial numbers from Adobe Analytics, the data and insights arm of software company Adobe Inc, showed shoppers are expected to spend between $9 billion and $9.2 billion online on Friday, topping its forecast for a modest 1 per cent rise to $9 billion.

As of 6 p.m. EST Friday, Adobe data showed shoppers spent an estimated $7.28 billion online.

“E-commerce demand has remained strong regardless, and Black Friday is set to surpass $9 billion in online sales for the first time,