BJP tops political advertisers chart on Google, Congress ranks 6th

The BJP has topped the chart of political advertisers on Google with an advertisement spent share of around 32 per cent, while its rival Congress is ranked sixth with a meagre 0.14 per cent share. Political parties and their affiliates have spent ₹ 3.76 crore on advertisements since February 19, 2019, according to the internet giant’s Indian Transparency Report released Thursday.

The Bharatiya Janata Party (BJP) emerged as the top advertiser with a total advertisement expense of ₹1.21 crore, accounting for around 32 per cent of the total advertisement expenses on Google, it said.

The Congress was ranked sixth with a total expenditure on advertisement of ₹ 54,100 on Google.

BJP was followed by Andhra Pradesh’s Jagan Reddy-led YSR Congress Party, which spent a total of ₹1.04 crore on advertisements, according to the report.