BJP loses top spot in Facebook ad spend to Congress week before elections

The Indian National Congress, and the Telugu Desam Party (TDP) were among the top spenders in the week before phase one of elections (April 11). Parties other than the ruling Bharatiya Janata Party (BJP) accounted for four of the top five pages with highest advertising spends for the week ended April 6.

However, they still lag when it comes to overall spends. The top five pages in terms of cumulative spends are still those supporting the BJP.

The Congress topped the list of pages with the highest spends for the week ended April 6. Others in the list included the TDP, Jagananna ki Thoduga (which promotes YSR Congress Party leader Y S Jagan Mohan Reddy) and Praja Theerpu – Bye Bye Babu (also YSR Congress), and video platform Eros Now. Facebook classifies promotions for a show on Eros Now on Prime Minister Narendra Modi as political advertising.