Biz messaging, WhatsApp engines of growth, says Meta India’s Devanathan

Business messaging and WhatsApp are the next engine of growth and key priority for Meta in India, its top executive said exuding confidence that the company is “just getting started” given the “immense headroom” here, as more businesses digitise and transform.

Businesses across the board are innovating and using WhatsApp to reach new audiences with sectors such as banking, e-commerce, gaming and small businesses taking the lead, Sandhya Devanathan, Vice President, Meta India, said.

Businesses all across are innovating right from bill payment to sale of metro tickets, or banks sending statement balances, she said citing instances of how companies are embracing WhatsApp.