Bigo Live starts education channel to reach tier-II & III audience

Live streaming platform Bigo Live has said it has launched an education channel, in an attempt to move away from the earlier focus on entertainment and other user-led activity that has attracted external criticism.

The app has over 100 million installs on Google Play Store. It is initially launching English and soft skill training classes through live streaming. The aim is to gradually expand to other subjects. The app ran an experimental project in tier-2 and tier-3 cities for a month; it said the response was ‘encouraging’. Bigo Live has hired around 70 teachers under the English programme and aims to raise the count to 200 by end-June. The teachers have been hired for three to six months and the deal could be extended, based on what users say.