Biggest India opportunity lies at the bottom of the pyramid: Google’s Karan Bajwa

If you want your business to be big, Google Cloud India’s Managing Director, Karan Bajwa, wants you to target the segment that offers the biggest opportunity for companies – customers at the bottom of the pyramid.

“India is primarily an SMB Country. Yes, everyone wants to be in the top 500, but look at the customer pyramid, India is not one part. The real India starts when you hit the bottom of the pyramid and not many technology companies have so far been able to service the needs of that section, and that offers the biggest India opportunity,” Bajwa said at the recently held TiE-Delhi NCR’s, India Internet day 2020 event.