Bigbasket forays into offline retail; unveils Fresho store in Bengaluru

Online grocery platform Bigbasket on Wednesday announced its foray into offline retail with the opening a new technology-driven, self-service ‘Fresho’ store in Bengaluru.

The launch is part of the company’s vision to open 200 physical outlets pan India by 2023 and 800 by 2026, a statement said.

The stores will offer high quality products at extremely competitive prices, it added.

The store in Basaveshwar Nagar in Bengaluru was inaugurated by three farmers, who are a part of Bigbasket’s Farmer Connect programme.

Bigbasket – a Tata Enterprise, has adopted a channel-agnostic approach to connect with customers, the statement said.