Big Tech firms booming amid pandemic try to highlight covid efforts to burnish image

Washington: Big Tech firms set to report quarterly results in the coming days are facing the challenge of spotlighting their roles battling the coronavirus pandemic without seeming as though they are cashing in on upheaval from the health crisis.

The normal talk on profits and revenue projections are likely to be replaced by discussions on how the world’s most powerful companies are helping research for a COVID-19 treatment, protecting workers and easing the pains of locked-down consumers.