Big global brands still wary of returning to Facebook

New Delhi: Over a month after several large companies announced plans to temporarily halt paid campaigns on major social media platforms such as Facebook, Instagram and Twitter, Indian arms of some of these global companies continue to hold back paid advertisements on these platforms.

Several global companies, including Unilever, Coca-Cola, Diageo, Levi’s, Hershey’s, Dockers, PepsiCo Inc, and others likeThe North Face and Patagonia announced their plans to shun advertising on social media over concerns that these platforms are doing little to prevent the spread of hate speech, discrimination, and misinformation.

The move gathered pace in the last week of June with several advertisers announcing plans to curb advertising for 30 days to several months while seeking greater accountability from social media platforms.