Big Data model helps London team win soccer’s richest game

A sporting strategy engineered on the west coast of America has helped a small community club in the west of London win the richest game in world soccer.

Brentford Football Club beat Swansea City AFC 2-0 on Saturday in a playoff final at London’s Wembley Stadium, both goals coming early in the first half. The win secures the club a place in the English Premier League and potentially hundreds of millions of pounds in new broadcast and sponsorship revenue.

A sporting strategy engineered on the west coast of America has helped a small community club in the west of London win the richest game in world soccer.