Big Billion Days sale: Flipkart sees rise in number of customers from Tier-III cities

Following the launch of its six-day Big Billion Days (BBD) sale on Friday, Flipkart said nearly 50% of new customers came from Tier-III cities and beyond.

Among the categories, the home segment registered a 53% rise in new customers from Tier-III cities. The large appliances and beauty & general merchandise (BGM) segments witnessed a near 50% increase each in new users from the region.