Bid to get back the hip and cool

A few days ago, the public got a glimpse into Mark Zuckerberg’s fear that Facebook might shrivel into irrelevance.

In a conference call to discuss Facebook’s financial results, Zuckerberg said that he planned to overhaul the company to make its apps more appealing for people younger than 30. “We are retooling our teams to make serving young adults their North Star rather than optimising for the larger number of older people,” he said. He added it would take years to make this shift.

Many organisations are obsessed with staying connected to the young and cool, so perhaps this declaration was not a surprise.