BHIM to challenge Google Pay, PhonePe e-commerce dominance through ONDC

Government-backed payments app BHIM (Bharat Interface for Money) is preparing to make its foray into the e-commerce sector via the Open Network for Digital Commerce (ONDC), according to a report by the Economic Times. This move aims to challenge the market dominance of Google Pay and PhonePe, according to sources familiar with the matter.

BHIM, developed by the National Payments Corporation of India (NPCI), will leverage ONDC’s platform to expand its presence in e-commerce. The initiative, expected to be launched through a separate division, seeks to enhance BHIM’s user base by offering a diverse range of products and services, including food and beverages, groceries, fashion, and apparel.