Bharti Airtel launches convergence platform

Bharti Airtel on Monday launched its convergence platform Airtel Xstream as it looks to provide various kinds of entertainment, including live TV and online content. The company has launched two android-based products, a stick and a 4K (ultra high definition TV) set top box that will allow users to watch content across screens of their choice –TV, personal computer or a smartphone. The devices cost `3,999 apiece.

Rival Reliance Jio too has announced its plans to offer converged entertainment starting September 5. However, unlike Airtel, users don’t need to pay anything for Jio’s set top box. The Jio set top box is also 4K and comes bundled with over-the-top (OTT) apps and live TV. Apart from that, Jio is also offering a 4K TV free of cost for a yearly subscription.